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There are many ways to optimise your website and everyone has a different opinion on how to do it, but there’s one thing everyone agrees on is the two pronged approach, onpage and offpage.
Today I am going to talk about on-page optimisation, the biggest mistake many people make is that they have their website built wait around for a few month and wonder why there’s no traffic heading there way. The website should be built with optimisation in mind right from the start, it might look great having lots of Flash flying around your site (I personally don’t think so) but without your keywords spread throughout your text the web bots are not going to find it.
I think it’s important to have your title heading as an H1 and in bold, but only do it once on a page otherwise you could get penalised. The web bots/spiders read pages from top left to bottom right so I would also reinforce your title again by putting it next to the copyright logo.
There is always a discussion about Head and Meta tags, I firmly believe you must do this and definitely the Title as this does carry weight with Google.
The main ingredience for success in any business is hard work and this certainly applies to Search Engine Optimisation oh and throw in a whole lot of time for good measure!
If you have spent more than a few hours on the internet then you’ve probably noticed a variety of page titles, ranging from bland and non-descriptive all the way to downright misleading. Most cases of poor web page titles are due to a lack of understanding. For example, have you ever seen a web page title that read some thing like:
“Blue Widgets, Blue Widget, The Blue Widget Company, Best Blue Widgets, Cheap Blue Widgets, Wholesale Blue Widgets, Buy Blue Widgets”
That is a case of a website owner using outdated SEO (search engine optimization) techniques in an attempt to improve their ranking. Not only does this not work, it also drives real people (the ones who would otherwise be purchasing these wonderful blue widgets) away.
You have also probably seen websites where every single page has the same title, which is usually the company’s name. While this isn’t a case of a website owner trying to manipulate their ranking, it also isn’t helping them increase conversions.
Both from an SEO perspective and from a overall marketing perspective, the most effective title is one that offers an accurate description of the page, yet short enough to display completely in the search engine results pages. In most cases, 60 characters or less will be adequate to describe a web page and still display completely in most search engines.
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