How Do You Pick a Business Name?

It isn't exactly surprising how new entrepreneurs are preoccupied with the mounting tasks associated with establishing a new business. There are just too many things to do and, just as your excitement starts to build up for

 this new venture of yours, the tiny issues and details crop up, making you anxious and weary about actually getting things in order just in time for your grand launch.

One of the first things you need to consider for your startup business is your business name. There are just too many enterprises out there, not only in your city, state or country but also all over the globe. Considering that you do have competition, you need to really be able to stand out, starting with your business name.

What are the qualities of a good business name, you ask? There are a few things you need to keep in mind when in the process of deciding how your business will be called and how it will be known by your target market.

A business name needs to be easy to spell. This is something you need to really take into account. While Shmroundreselle Online Shoe Shop sounds unique, it's almost difficult to read and speak. Unless you are the best in the industry, you'll only be watching your potential customers skipping from your website to the competitor's. No one wants to deal with something they barely can understand.

Choose a business name that is short. No one wants to say a mouthful whenever they talk about your business (and you can bet they'd rather not at all). Make sure it's nothing like "supercalifragilisticexpialidocious." It only worked in the sensationally popular children's book, and at this stage in your business, you're no Mary Poppins.

Make it positive. C

ustomers want a happy experience with your business. Start making the impression that you can give them just that through a name that suggests positivity. "Pain's Pizza" doesn't sound delightful or delicious in any way, does it?

Include what your business actually does. People are yet to know what your business is all about, so you can't settle for anything too simple and interesting like "Coca Cola" and expect people to know instantly that it is a brand of softdrinks. Many startups are named in a way that provides potential customers an idea of what they do. Place the catch words "salon", "fencing" or "nail art studio" to let everyone know you're part of the industry.

An important tip: As you make your business easy to understand or spell and keep in mind for customers, go buy 1800 number and customize it according to your business name. Find a reliable provider of the toll-free phone system that will give you an option to personalize your number. This way, people will find it easy to remember the name of your business.

Also, make sure you choose at least three names for your new business. It's fairly common for some names to be taken and registered, so you need to have at least two backups. Think of a great name for your business and make a mark in the industry where you enterprise belongs.


Dave Carter is an independent consultant for small businesses. His expertise in consumer electronics is backed up by 12 years of experience in the telecommunications industry. A techie at heart, he’s up to speed with the latest releases and innovations in consumer technology, sharing his insights in language ordinary users can understand.


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