I was reading a description last night about the lastest and expected alterations that are taking place to the search engine Google and how it will be varying. The fact is that Google?s method of producing search results by no means sits still. It changes repeatedly to keep in front of self confessed search engine experts trying to force their sites higher up the lists. So what do people assume is in store in the existing alterations?
What was interesting was that this report described that Google would make alterations at the start of January and throughout the middle of January, followed by some towards he end of the month or into February. Why is this exciting? Well at the start of the month one of my own monetary websites jumped from page five of Google to second spot on the first page. It maintained that position for precisely two weeks before returning to page five. I had done nothing much in that time to cause that hasty elevation and then the next demotion, so I guessed there was a Google change afoot somewhere that had caused it.
What will happen in the expected third change I cannot speculate. I know what I would like to come to pass though!
So what is it expected that Google will be doing in a different way this year over prior years? Well services such as Twitter are emergent at a colossal rate. Users of these products have access to a abundance of micro blogging as it is known – small snippets of information. If something takes place, it can be all around the Twitter service in no time. Want to study it? Look and see what other people are saying as regards it on Twitter. Some are bound to have linked into added useful news reports and it is these very useful further links that people are more likely to forward onto their own friends, retweets as they are known.
This means that another service could be contending against all of the search engines for a cut of the action on certain searches. So what is Google?s expected expected reaction? Surely it would be to jump in and join the fun? In any case, if you can?t beat them, join them? Google is likely to start trawling services such as Twitter a whole heap more frequently than it has been.
This will mean giving higher page rank to services such as Twitter, after all, regularity of visits to given websites and their page rank go hand in hand. Low page rank pages are visited seldom, high page rank pages every day.
And the reply to the accomplishment of Twitter looks like in the long term Google might just be visiting Twitter more often. Maybe even gathering Tweets in real time. Sounds daft? No, using the so called ping service search engines can be notified when a new blog post is published and can then pick up that post very speedily, within hours I have seen in the past. So why not Twitter?
It would indicate a whole stack of data gathering for the search engine, but that is what Google likes – collecting data. So what does this mean for those of us who have businesses and livelihoods that depend on Twitter? We?ll look at that in the next part!
You can find more about Keith’s marketing tips on his webdesign blog, or discover out more with reference to his website design Southport products.
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