The judges, who included Econsultancy?s in-house internet fiends and an international panel of third party experts, felt that the standard of the 400 or so entries was remarkably high, and that the winners represented innovation either in pure technology or creative terms. We won this prestigious award in the ?Innovation in Web Analytics and Optimization? category for our CalltrackID? tool. Our commiserations of course go out to the other companies who were shortlisted in the same category as us, these being Wingify, Speed-Trap and Winfigy.

The panel declared that Call Tracking is absolutely vital in todays technical world and it is a simple solution to measure the impact that a marketing campaign can have. The web gets a lot less credit than it should from companies for sales and leads, mostly because the offline impact is invisible. Fresh Egg are proud to have developed something that is very clever, but not too technical that it can’t be used by everyone.

CalltrackID? is a ?mash up? between a proven free tool (Google Analytics) and existing Telecoms technology ? the merging of SEO and telecommunications ? to enable the tracking of leads and data that were previously invisible.

Coming on the back of our recent confirmation as a Google Analytics Authorised Consultant (GAAC) which followed intense scrutiny of our credentials in analytics and consultancy, this award further demonstrates Fresh Egg?s competence and familiarity with the full range of Google Analytics features. It’s also a brilliant opportunity to showcase our expertise in enhancing and hopefully extending those capabilities and features through the addition of CallTrackID?.

Of course Fresh Egg are already well known for their fantastic Web Design services. We also have a first class SEO team who love to achieve first-page listings for our clients and even better, we work hard to ensure they keep their first-page listings!