Entrepreneurs with Less Than 100 Employees are Optimistic Despite Economic Woes: Marketing Tip Sheet Shows Small Business Managers How to Spark Profits with 12 Strategies


Daytona Beach, FL (PRWEB) May 15, 2013

Dr. Elizabeth Kruger, a published marketing expert, shares on her blog why some small businesses are wildly profitable. Her tip sheet shows entrepreneurs and managers how to use 12 strategies to spark their profits.

U.S. entrepreneurs with less than 100 employees are unreasonably optimistic according to research by Penn Schoen Berland (2013). They seem optimistic since three out of four expect better sales next year and over half expect better growth and financial outcomes. However, three out of four of the respondents did not obtain financing and nine out of ten worry that the economy will hurt their business.

Dr. Kruger reveals how their optimism can predict the future. She knows why some start-ups are wildly profitable while most other businesses go bankrupt. Successful businesses know how to predict and manage results, but other businesses turn a blind eye to priorities.

Successful entrepreneurs prioritize their top customers. They know that highly profitable customers will produce most of their profits. Scientists have confirmed that the top 20% of their customers will be 16 times more profitable than their other customers. Their secret of success is to delight and duplicate these top customers.

Her marketing tip sheet presents 12 rules for sparking profits in a small business. These rules summarize strategies for using the 80-20 law. The first four rules answer questions about the mission, specialty, suppliers, and target market of a business. The next four rules improve basic marketing decisions. The final four rules help entrepreneurs set policies, target prospects, budget resources, and respond to change.

More information about these tips are posted on Dr. Krugers blog, strategicpower.biz

Her blog includes excerpts from Dr. Krugers upcoming book, Aesops Rules: 12 Strategies to Spark Your Profits. The wisdom in Aesops fables resonates over the ages. Dr. Kruger reveals how their timeless marketing wisdom helps entrepreneurs spark profits in their startup.

In 2011, Business Expert Press published Top Market Strategy: Applying the 80/20 Rule. Graduate marketing classes around the world are adopting Dr. Krugers book to enrich their textbooks. Barry Silverstein, ForeWord Reviews, praises her college supplement as a profit-generating tool.

In summary, Dr. Elizabeth Krugers tip sheet coaches male entrepreneurs to spark profits when starting up a small business. Reluctant entrepreneurs eagerly await Aesops Rules: Profit from Timeless Marketing Wisdom. She posts excerpts of this book and more tips on her blog, strategicpower.biz

Strategic Power has an A+ rating with the Better Business Bureau. Dr. Krugers coaching, writing, and speaking are sparking profits around the world. She will gladly customize guest blogs, speeches, and articles for specific purposes. Dr. Kruger has been a guest on 11 syndicated radio shows. Please contact Dr. Kruger directly for media interviews, speeches, and articles.







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Small Business Marketing Expert Rhondalynn Korolak Reveals New Studies That Prove Alcohol Lowers Intelligence and Reduces Business Opportunities


Melbourne, Australia (PRWEB) May 07, 2013

Two recent studies show that even a stone-cold, sober person holding (or being photographed with) a glass of wine at a business function, will suffer a 10-20 point drop in their perceived IQ and receive fewer business prospects. According to Rhondalynn Korolak, small business marketing expert and author of Sales Seduction, small business owners who network or have a strong social media presence are particularly at risk just being pictured with a glass of wine has the potential to tarnish your reputation, decrease the number of leads you receive and reduce your intelligence not in real terms, but in the eyes of those who see you.”

The imbibing idiot bias is well researched and documented in a 2012 study by Scott Rick (University of Michigan) and Maurice Schweitzer (Wharton The University of Pennsylvania). Their work demonstrates, among other things, that subjects viewed holding a glass of wine were judged to be less intelligent and less appropriate for hiring. Conversely, participants who were pictured with a soft drink were viewed as more intelligent and more hireable.

These conclusions were further explored in a March 2013 survey of 100 business owners who attended an after-work networking event. 71% reported having at least one alcoholic beverage, while 36% reported having at least two. Not surprisingly, the 36 respondents reported the least number of business cards exchanged and qualified leads gained. The 29% who did not consume an alcoholic beverage exchanged twice as many business cards and gained 41% more leads.

The imbibing idiot bias is an excellent example of a phenomenon called the priming effect. Essentially, priming occurs whenever decisions and actions are predisposed, hastened or influenced in a particular direction by the context, visuals, emotions, or symbols.

Priming works so effectively to influence and persuade because most of the drivers behind choices and decisions primarily happen below the level of thought and consciousness. This means that business owners in a networking situation are strongly influenced by intangible factors that up until now, have largely slipped under the radar and gone undetected.

Evidence of the priming effect at work is all around us.

It is the reason why presidents and prime ministers pose for photos while sitting behind a desk, surrounded by a flag, a photo of their family, and bookshelves full of leather bound books. Says Korolak without saying a word, they have already predisposed or influenced your opinion of their values, work ethic, and intelligence. And it also explains why voters cast more politically conservative ballots if asked to attend polls in or near a church location, as opposed to those who vote near government or secular buildings.”

According to Korolak, Alcohol and business networking dont mix humans are conditioned to associate alcohol with cognitive impairment, and even when no such impairment is present, the association still sticks and we will automatically judge the person partaking as less intelligent and less suitable for doing business with.”

In a tight economy, where perception and first impressions can make the difference between thriving and going bankrupt, it makes good sense for business owners to avoid alcoholic beverages in networking or social media environments. Understanding how strongly the human brain is influenced and primed by subtle cues (such as a glass of wine) can prevent an entrepreneur from unwittingly committing an act of reputational suicide.

To learn more about Sales Seduction, visit:

http://imagineeringnow.com/products/sales-seduction/

http://www.amazon.com/Sales-Seduction-Why-You-Say/dp/0980557860/ref=tmm_pap_title_0?ie=UTF8&qid=1357255170&sr=1-1

About Rhondalynn Korolak

Korolak is a Melbourne-based lawyer, chartered accountant, business coach, speaker, best-selling author and small business marketing expert. She has been featured in/on Yahoo, CNN ireport, Skynews, 3AW, Channel 9, Kochies Business Builders, bNet, Fast Thinking, MYOB, Dynamic Business, Cosmopolitan and Marie Claire. Her recent books also include Financial Foreplay and On The Shoulders of Giants. To book her for an interview or find out more, contact her at:

info(at)imagineeringunlimited(dot)com or

61 404 907 768 (in Australia)







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