Law Firm Internet Marketing – An Executive Summary Using The Q&A Format – Part II

You mentioned “…your page ranking.” What is page ranking and how do I get my pages ranked in law firm Internet marketing?

You don’t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use similar models as Google. If you rank high at Google you will rank high anywhere. The Google Page Rank system is from 0 to 10 with 10 being high and 0 being low. Probably more than 98% of sites on the Internet are ranked 0, 1, or 2. I do recommend you go to Google and get a Google Tool Bar since then you can see the Google Page Rank they have given you and every other web page you ever visit. This is a very useful tool in law firm Internet marketing. First it tells you how you are doing with your website. Next it tells you how well your competitors are doing with their websites, which tells you what you need to do to get a higher Google Page Rank so you are above them in the search engine results. Finally, it tells you how well your vendor has done for you in law firm Internet marketing and if you are searching for a new vendor it can tell you if they know what they are doing since they should show you sites they have built that have good Google Page Ranks. For sure that vendor’s site should have a good Google Page Rank don’t you think? There is another ranking system called Alexa that is not one you need to be as aware of based on Alexa toolbar users (well over 10 million of them last I knew) and where they are going. You can get their toolbar at Alexa.com. Alexa ranking is based on the lowest number being the best and the highest number being the worst. A low number is under 500,000 thus indicating a website that is in the top 1% of all websites in the world in terms of the traffic that comes to their site. For example CNN.com is #26, GE.com is 4,719, Google is #3, Yahoo is #1 and MSN is #2. The poor Alexa ranks are in the millions with most websites on the Internet being Alexa ranked “no data” not being at all unusual. You site is likely to be “no data” ranked, as are most lawyer sites by far. So be more concerned about your Google Rank.

You have been talking about “competitors” a lot in. Who are my competitors in law firm Internet marketing?

Your competitors in law firm Internet marketing are those people who are trying to rank high at the search engines for the same keywords as you are trying to rank high on. If your down the street lawyer competitor knows nothing about keyword research and how to build a law firm Internet marketing system then he will not be much of a competitor for you on the Internet. Fortunately or unfortunately most lawyers are doing it all wrong with vendors who are over charging and under delivering. You have a great opportunity to get out in front of the pack and stay there because by the time they wake up you will be so far out in front they almost certainly won’t be able to catch you in law firm Internet marketing.

Some way back you mentioned “RSS”. What is RSS in law firm Internet marketing?

RSS stands for “Really Simple Syndication”. Trying to stay up with all the new information on the Internet is clearly difficult given the size and growth of the Internet. What if you had a really simple way to get the new information posted at your favorite websites or get their newsletters without them getting caught in spam filters? That is what RSS is designed to do. You sign up on the web site of one of your favorites for RSS and they will send information (text, audio or video) to your RSS news reader on your computer or to your web based news reader (I use Yahoo.com). Where can you get these news readers? Here are some options:

For Windows

Newzcrawler.com

newsgator.com/NGOLProduct.aspx?ProdId=FeedDemon

awasu.com/

For Mac OS X

newsfirerss.com/

newsgator.com/NGOLProduct.aspx?ProdID=NetNewsWire

For Web Based

bloglines.com/

http://my.yahoo.com/

newsgator.com/ngs/default.aspx

While this technology is still new it is growing. Some Internet marketing experts think it will overtake email as the “killer application” on the Internet in a few years since it fixes the spam problem and reduces the number of newsletters coming to people’s in boxes. It is good but probably not that good. Right now I would put it on your site as a useful tool in law firm Internet marketing if you offer a newsletter or add content regularly since people who use RSS are going to be very interested prospects if they sign up on your site using RSS.

You said earlier “over charging and under delivering.” What should I expect to spend on an Internet marketing site with a vendor that can deliver excellent results?

You may or may not have to “start over” if you have a site now. Also know some vendors charge by the hour, some by the project and some a mixture of the two. If you are looking for a “value vendor” (one who is not the cheapest but also not the most expensive) to build a new website with all of the factors I have spoken about in place you will need to expect to spend from $8,000 to $12,000 for the new website. At this level of spending the website should have 20 pages or maybe a few more in total with the entire “on site” SEO in place. The fee for the site should include the services of a Webmaster (think of this person as being much like a “general contractor” who is building your dream house), keyword researcher, web designer, technician, and website copywriter. If you are looking for someone who is going to do the ongoing webmaster role (think here of having a professional Internet marketer on you team) taking you from where you are now with an existing site to excellent results then work with you ongoing to assess your current website circumstances in detail, make a plan for how to improve your circumstances via your current vendor, manage your current vendor so they implement that plan (or if necessary make the recommendation to you to leave your current vendor as well as find you another more appropriate vendor) you can expect to pay around $70 to $90 per hour to get a quality USA based person to do the job for you.

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Real Tips About Internet Marketing

Do not waste your breath if you deal with the business you are not keen on! It is your mistake and it is your blunder. You do not have to look for guilty to deal with ideal business. May be it is time to deal with up-to-date kind of business which will really give you money and time you need, aid and tips you are in a sore need of help? There is such cool thing as internet marketing. From the first step of internet marketing you have to deal with making up advertizing messages, you have to deal with promo companies ? till the time you are with your own money and you are able to hire workers. When you have hired someone you are able to get some realize but you still have to be in. Internet marketing ? from the first steps you may be will think it so sedentary style of business, but if you grow you will see it is not, really. You are able to gather money when you are on vacations, when you are sleeping or you are having a shower. This is the reality of internet marketing and you have to realize this thing. Internet marketing is not the business for lazy people. To deal with it you must be hardworking the same way as you were with your previous business. If you have not been with any types of business (online or real) you have to ask your friends or have a word with businessmen ? how to deal with business and what are the stable and fundamental things online or real business has got. Internet marketing has not got any strict tips. You will be given ups and downs everywhere ? use internet , tips about internet marketing and other types of tips about online business. The major rub of internet marketing as your business- self dealing. If you deal with team you will never get money you want. To be a huge corporation you have to be with the best tips and manuals, you have to be highly skilled and you have to be with education. Even if you have not got any education or any basics you are able to take books and deal with tips for internet marketing. This is the easiest way we are able to give you, but it works! Many people make money for living with the help of internet marketing. Try and you to make your money! Click here to deal with it better and to be simply the best. Your chance is your own significance. Click here for more and further info about , good path! You will be given tips and advice you need ? it is simply!

Today many people are paying more energy into making their internet marketing budgets more effective, so that every cent really pays off. That is why more and more Internet entrepreneurs, owners of online shops, creators of products make search engine traffic to be a part of their internet marketing campaign.

It is a lot cheaper to invest efforts and time into getting a higher position in Google and other search engines, as the visitors from search engines are very targeted. These visitors produce much better effect on your business and its sales. Time to get smart – do what successful online entrepreneurs are doing. Make search engine traffic part of the internet marketing plan from the very beginning.


The Basics Of Dealing With Internet Marketing

If you want to make yourself useful you have to deal with internet marketing. This is the best way for people who are looking for something odd and special but who do not like to deal with boss or part office jobs. If you do not want to deal with office jobs and you want to be the boss for yourself ? internet marketing is your real way. Two ways for you ? if you want to deal with part business ? deal with it, if you want to deal with your own business ? deal with it. The first one ? you have to deal with provider, ask your friend about their own internet marketing. If they have got their own business in the internet marketing, ask them if they are able to offer you something special. If you do not want to deal with consequence of poverty you have to deal with internet marketing. It is the best way to get money for living and your life. You will be able to buy your children what you want; you will be able to deal with style of life you want. If you do not waste your breathe you will not be able to deal with internet marketing , make sure you have got all the features and ins you are able to deal with internet marketing. The next way ? if you are able to set up your own business with the help of internet marketing ? you are able to deal it! You have to know about internet marketing principles and advertizing messages to deal with them. You do not have to deal with desirable offers because you can be tricked. If you deal with own internet marketing you get all the money and workers , all the employers and advisors , but you will have to do all the work. You will have to make up all the messages for advertizing, you will have to deal with all the troubles you have met etc. There are many troubles you are able to meet when you are with internet marketing. You have to be came prepared for internet marketing , you have to cultivate love for internet marketing for yourself, because if you like your business in the bottle called internet marketing you will get money and workers you need. You will be able to be the best advisor ever if you are with your own business!
Click to get blogs and unique items for you! All the best is waiting for you and you have to deal with it just now! Good path for you in the world of internet marketing! Select your own way now and let you go!

Today many people are paying more attention to making their internet marketing budgets more effective, so that every cent really pays off. That is why more and more Internet entrepreneurs, owners of online shops, creators of products make traffic from search engines to be a part of their internet marketing campaign.

It is a lot cheaper to invest efforts and time into getting a higher position in search
engines, as the traffic from search engines are very targeted. These visitors produce much better effect on your business and its sales. Time to get cost effective – do what successful internet marketers are doing. Make search engine traffic part of the internet marketing campaign from the very beginning.


Internet Marketing Services – What Should You Pursue?

You may often wonder what really Internet marketing is. Well, there have been many definitions formulated by various gurus of Internet marketing. Individuals who have tried out the huge and lucrative business opportunity of Internet marketing also have provided various interpretations of it. Though several such definitions and interpretations have been suggested yet hundreds and thousands of aspiring internet marketers are still in the quest for getting the exact definition of Internet marketing. Such Internet marketing aspirants want to get a clear idea of what exactly they are seeking to get into.

In an endeavor to determine the much wanted exact definition of Internet marketing we can examine some situations. With the question of defining Internet marketing being put forward to some 100 individuals- 99 of them point out to the search engine as the ultimate path finder in this regard. Then one can go to one?s favorite search engine and type in the words ?define Internet marketing? and click on the searching icon to give?the results.

In the search results pages the top pages will be the ones displaying information/web pages of marketing veterans established as pioneers of Internet marketing. Such persons have rightfully secured a spot to provide a definition of Internet marketing from their viewpoint. There are, however, the placement ads on search result pages and glancing upon them will reveal another story altogether.

It is with the intention of helping websites get more traffic or hits that most of the ads related with Internet marketing have been set up. Indeed Internet traffic is the lifeblood of any website and the sites thrive on Internet traffic. Now we may combine this concept with the traditional concept of marketing conduction with the Internet acting as the marketing medium here. The following conclusion providing a definition of Internet marketing can be arrived at:

?Internet marketing is an income-generating opportunity dependent on the utilization of interactive technology (via the Internet) to build a dialog with potential clients by connecting with them through quality content about your product and/or service offerings?.

Thus, the interactive technology specified as the ?Internet? is to be utilized for fulfillment of Internet marketing. Different Internet marketing services existing are involved in the utilization of the Internet. These are the services which are requisite of the Internet to be able to perform its specific tasks in the capacity of marketing medium between Internet marketers and clients pertaining to them.

In order to keep alive their online business all online entrepreneurs need to familiarize themselves with Internet marketing services. These are the services which are vital for their online business?s development and also for making their Internet marketing careers successful.

Information on some basic Internet marketing services is provided here for you to learn about and familiarize yourself with:

Search Engine Optimization- In order to locate websites and finding useful information on the Web the search engines are used. These are powerful tools used by most Internet users for finding the information they are seeking. Efforts need to be made so as to ensure that your site is appearing on the top pages of a search engine page result. By search engine optimization i.e. optimizing your website by reengineering its contents you can expect to secure better search engine placements.

Indexing- The procedure of submission of your web pages for search engine registration and registration in various Internet based directories is involved in indexing.

Keyword research- The highly searched keywords and key phrases relevant to your online business can be identified by keyword research.

SEO consultation need- Internet marketers who are novices in the field can well invest with an SEO consultant. This is suggested if you wish to receive help in planning the methods of successfully marketing your website.

Use net- The Use net is a fast and efficient method for generating targeted traffic for your website. This involves a worldwide bulletin board system in which there are over 14,000 forums covering every interest group. Everyday this is commonly used by millions of individuals all over the world.

E-mail marketing procedures- An electronic mail is made use of here. This is sent to a list of subscribers who wish to receive updates of your products and services. E-mail marketing is a popular Internet marketing advertising method.

Press releases services- Useful information concerning your online business (website) like site launches, special products on offer or other helpful information are announced through press releases. In order to ensure that more people are attracted towards your site the press releases are carefully drafted.

These are the basic and essential ones among the Internet marketing services. There are various other Internet marketing services available too. In order to be successful in your Internet marketing business you need to carefully integrate any of these in your online business so that the best results are derived.

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